When it comes to marketing a property, networks matter

Exclusive Look is a powerful network marketing platform that provides agents with the ability to share pre-MLS listings within the Coldwell Banker network (90K agents) in two ways: Sneak Peeks and CB Exclusives. It also provides a forum to post "Wants and Needs" allowing agents to network with other Coldwell Banker agents to uncover hard-to-find properties for buyers.

Why You Need Exclusive Look:

  • Pre-market exposure, one business day prior to MLS input or public marketing
  • Network with other Coldwell Banker agents in order to uncover hard to find or newly listed properties for buyers

  • Gauge interest in a property before posting publicly
  • Price test the listing without going into DOM (Days on Market)

  • Reduce the need for contingencies by selling listings quicker when a client with a current property is looking to buy
  • Automatically notified about new listings and wants & needs via daily/weekly digest (constant push of listings)

Ready to...

• Get pre-market exposure?
• Demonstrate value to clients?
• Gauge interest in a property before posting publicly?

Overall Claim

Agents and teams that utilized products within our technology suite were 3.5x more productive. 1 

1. Based on production of agents and teams that sent a Clients For Life campaign email and/or Quarterly/Area/Market Report through Prospect Square, placed an order with Listing Concierge, created a buyer, seller, and/or generic presentation in MoxiPresent, ran a campaign through HomeSpotter, ran a campaign through Social Ad Engine, viewed and/or downloaded prospects through Cole Realty Resource, added a listing, created a post, viewed a listing, and/or saved a search in Exclusive Look, downloaded, proofed, and/or placed an order in BrandSrv, and/or downloaded graphics, shared claims, emailed claims, performed a search, viewed a report, and/or exported to pdf in Market Quest V2 between April 1st, 2021 and March 31st, 2022. Results are not guaranteed.

Exclusive Look 

Agents & teams who used Exclusive Look earned $63K more. 1 

Agents & teams who used Exclusive Look are 1.6x more productive. 1 

1. Based on average commission amount of active agents and teams with production that added a listing, created a post, viewed a listing, and/or saved a search in Exclusive Look between April 1st, 2021 and March 31st, 2022. Results are not guaranteed. Findings could be the result of utilizing a combination of products.